The multifarious names for HIV and AIDS in the Nyanja speech community of Zambia: An insight into the lay people’s multiple perceptions about the pandemic?

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Date
2015
Journal Title
Journal ISSN
Volume Title
Publisher
University of Namibia
Abstract
This paper analyses the discourse of HIV and AIDS in the Nyanja speech community of Zambia. Specifically the paper critically analyses the concepts that this speech community uses to refer to the pandemic so as to try and unravel the people’s perceptions about the pandemic as embodied in these concepts. The paper posits that for HIV and AIDS information education and communication programmes to yield positive results, health communicators need to be aware of such conceptualisations as they have a lot to reveal about the people’s attitudes towards the pandemic that could have a bearing on their health conduct and uptake of HIV and AIDS information.
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Keywords
Multifarious names, HIV, AIDS, Zambia, Nyanja
Citation
Nkolola-Wakumelo, M. (2015). The multifarious names for HIV and AIDS in the Nyanja speech community of Zambia: An insight into the lay people’s multiple perceptions about the pandemic? Journal for Studies in Humanities and Social Sciences, 4(1&2), 193-204.