Evaluating government-media relations in the Namibian public service

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Date
2018
Journal Title
Journal ISSN
Volume Title
Publisher
University of Namibia
Abstract
The purpose of this study was to evaluate government-media relations in the Namibian public service. This study employs a qualitative design by using two methods of data collection namely the face-to-face interviews as well as focus group discussions. Data was collected by means of key informant interview guides as well as focus group discussion guides. The population of this study comprised of the 23 government Ministries and the country‘s 13 print media houses. Data received was presented in the form of figures as well as narrative statements. The study revealed that the attitude of public relations officers towards journalists in Namibia remains very bad and poor and the journalist from both private and state owned media house are treated equally by public relations officers because of their common responsibility of informing the public. Findings from the study further indicated that public relations officers also prevents journalist from executing their duties of reporting. The study concluded that government at all levels in Namibia need to establish a coordinating forum between the government and the leadership of the media. This forum can be used to straighten out any misunderstandings that arise in the day to day relationships and also start a new culture of mutual cooperation between journalist and public relations officers.
Description
A thesis submitted in partial fulfillment of the requirements for the Degree of Masters of Arts (Media Studies)
Keywords
Media relations, Public service
Citation