A critical discourse analysis of the mission statements of selected state-owned enterprises in Namibia select="/dri:document/dri:meta/dri:pageMeta/dri:metadata[@element='title']/node()"/>

DSpace Repository

Show simple item record

dc.contributor.author Limwena, Eunike
dc.date.accessioned 2019-06-21T13:08:02Z
dc.date.available 2019-06-21T13:08:02Z
dc.date.issued 2019
dc.identifier.uri http://hdl.handle.net/11070/2585
dc.description A thesis submitted in partial fulfillment of the requirements for the Degree of Master of arts in English studies en_US
dc.description.abstract This thesis is a critical discourse analysis of the mission statements of state-owned enterprises. The purpose of the study was to investigate the English language employed in the mission statements of state-owned enterprises. The study also explored the various linguistic components of mission statements, as well as the way they employ the English language to relate to stakeholders and convey meaning. This research was qualitative in nature and was a desktop study which employed discourse and content analysis, as well as critical discourse analysis, as methods of data collection. Data collected were critically examined and analysed according to the English language employed in the mission statements of state-owned enterprises. The study was informed by the critical discourse analysis theory, and discloses all levels of grammar, syntax, semantics and pragmatics relative to the research problem. Noticeably, the logic behind the framework was exposed, interpreted, understood; it reveals hidden meanings and unpacks social, economic and political issues through discourse. In this research, critical discourse analysis explored systematically the linguistic constructs and their subsequent social implications for readers. The thesis reveals the following findings: firstly, the use of various linguistic components in the mission statements, such as noun phrases (goals, customers, stakeholders, employees, principles and values), just to illustrate the enterprises’ identity and uniqueness; verb phrases for expressing dedication and action, infinitives for assurance and persuasion for long-lasting relationships between these enterprises and stakeholders; prepositional phrases for relationships and standing points of objects in the mission statement. Secondly, the linguistic constructs of the mission statements were formulated both paradigmatically and syntagmatically to relate to stakeholders. Possessive pronouns were utilised to depict unity, solidarity and harmony. Adjectives were utilised for emphasis on the degree of performance indicated in the mission statements. Present participles were utilised to express the continuation of the services to be rendered and modal verbs were utilised to express positive promises. Thirdly, the mission statements were short and brief, and are displayable documents to carry the culture, ethos and ideology of the state-owned enterprises. The meaning of these mission statements differs as it depends on the purpose, goals and objectives of the enterprise. The meaning of the mission statement is solely reader-oriented and experienced-based; however, they also reveal social, economic and political issues. Implications regarding the meaning of mission statements are brought about by the ambiguity of words used. Finally, the study contributes to the body of knowledge in the linguistic field. en_US
dc.language.iso en en_US
dc.publisher University of Namibia en_US
dc.subject Critical discourse en_US
dc.subject State-owned enterprises in Namibia en_US
dc.subject Linguistic components en_US
dc.title A critical discourse analysis of the mission statements of selected state-owned enterprises in Namibia en_US
dc.type Thesis en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record