Namibia Business School (NBS)

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Browsing Namibia Business School (NBS) by Subject "Beer consumption"

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    An investigation into the relationship between beer price augmentation and beer consumption in Swakopmund
    (University of Namibia, 2017) Haipinge, Esson K.
    The relationship between beer price, augmentation and beer consumption in Swakopmund has not been researched on in Namibia. The purpose of this research is to fill the knowledge gap in current literature on the alcohol and price relationship in Namibia. This study is an empirical analysis that draws on information from the overall population of the Swakopmund community, selecting those that are involved in alcohol activities and those frequenting beer outlets. The Statistical Package for Social Sciences (SPSS), was used to analyse the data by generating frequencies; drawing graphs; and computing some descriptive statistics and correlation measures between different variables. However, the sampling procedures that were adopted in this research had one shortcoming, the samples that were selected were very small compared to what should have been the case. To address the problem of high beer consumption, the study came up with a number of recommendations. It recommended that: parents (and guardians) are educated or informed on how to identify who their children are socialising with so that they are able to identify and deal with the issue of alcohol abuse before it gets out of hand; create awareness among the Swakopmund community of the problem of high alcohol consumption; reduce accessibility of alcohol by reducing the number of outlets, where one can buy alcohol; start programmes to keep the youth occupied and increasing taxation on alcohol in order to raise the price of alcohol and; hence reduce alcohol consumption, though to a limited extent only. Caution should be taken as a dramatic increase in price may actually have negative repercussions; such as patrons switching to illicit brews, and resorting to crime.