Confronting the global: The ‘mediatization’ of local culture and Namibian youth receptions of media power select="/dri:document/dri:meta/dri:pageMeta/dri:metadata[@element='title']/node()"/>

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dc.contributor.author Fox, Tom
dc.date.accessioned 2016-08-31T12:26:55Z
dc.date.available 2016-08-31T12:26:55Z
dc.date.issued 2016
dc.identifier.citation Fox, T. (2016). Confronting the global: The ‘mediatization’ of local culture and Namibian youth receptions of media power. Journal for Studies in Humanities and Social Sciences, 5(1), 18-33. en_US
dc.identifier.issn 2026-7215
dc.identifier.uri http://hdl.handle.net/11070/1829
dc.description.abstract This paper investigates the idea of the ‘mediatization’ of Namibian cultures, media power, and degrees of reflexive actor ‘negotiations’ of media institutionalism. It seeks to understand awareness of and reaction to local and global power narratives in relation to actors’ symbolic relationships with media. Research reveals that Namibian youth are often positive regarding the novelty and opportunities that global media off er for identity and lifestyle negotiations. However, it also revealed ontological anxieties about erosion of ‘traditional’ culture on the one hand, and concerns on the other about the absence of representation or recognition of the ‘local’ in global media productions. The Windhoek research on which this paper is based conceptually establishes three reflexive youth orientations and identities toward local/global media power: cultural appropriationist, cultural traditionalist and cultural representationalist. Theories of power and media are contrasted and analysed in relation to these reflexive categories, giving special reference to Lukes (2005). The paper concludes that while media culture today appears to be instrumental in Namibian identity formation and cultural change, social tensions and conflict over matters of culture and power are evident. en_US
dc.language.iso en en_US
dc.publisher University of Namibia en_US
dc.subject Local culture en_US
dc.subject Media power en_US
dc.subject Mediatization en_US
dc.title Confronting the global: The ‘mediatization’ of local culture and Namibian youth receptions of media power en_US
dc.type Article en_US


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