Line managers' role in improving employee performance: A case study of the First Bank of Nigeria

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Date
2013
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Abstract
The objectives of this research are to outline the benefits of involving line managers as internal coach in improving staff performance, to outline how the First Bank of Nigeria can motivate its line managers for more involvement in subordinate coaching, and give an outline of how the First Bank of Nigeria could organize its line managers to efficiently and cost effectively train and coach her staff. For the First Bank of Nigeria, these line managers are Heads of Units such as Branch Operations Managers and Branch Sales Managers. The First bank of Nigeria spends annually over 1billion Nigerian naira which is about 2.5% of her profit before tax of 50billion naira, on staff training and development. Despite this huge training cost, the First bank of Nigeria has challenges with improving operational efficiency, improving customer satisfaction and reducing costs. This necessitated the study to examine if involving line managers in subordinate training through coaching will aid the bank to overcome these challenges. The quantitative research method is used on the First Bank of Nigeria Owerri Main Branch. The stratified sampling technique was used to select the respondents. A combination of open ended and closed questions made up the questionnaire administered personally on 34 respondents. The findings suggest that the line manager as internal coach has positive influence on employee performance improvement and that it is far less expensive. The First Bank of Nigeria should hence motivate her line managers’ commitment to coach through financial incentives, promotions, awards and recognition. Managers should be trained. This research could be used in guiding the development of training manual on how coaching in the First Bank of Nigeria between a manager and a subordinate ought to improve operational efficiency, reduce cost and enhance profitability. The research also benefits corporations in Namibia and around the world.
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A thesis submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration.
Keywords
Employee performance
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