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oai:repository.unam.edu.na:11070/40892025-08-30T22:01:31Zcom_11070_3315com_11070_3305col_11070_2806

Van Rooyen, Piet Shipena, James Shatimwene 2025-08-27T07:36:02Z 2025-08-27T07:36:02Z 2019 http://hdl.handle.net/11070/4089 A thesis submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (Management Strategy) International and local organisations in Namibia such as the Mobile Telecommunication Company (MTC) have prioritised corporate social responsibility (CSR). Since MTC's inception, it has become a common practice for the company to provide financial assistance as well as sponsorship in various forms to the Namibian populace, specifically the sport fraternity. This study sought to investigate the impact that MTC sport based corporate social responsibility has on the sport fraternity in Namibia. The study employed a mixed method approach in gathering data. ATLAS Ti and SPSS software was used to analyze data for this study. This study used both quantitative and qualitative research methods to investigate the impact of corporate social responsibility on sports-based sponsorship at MTC. Face-to-face interviews were carried out. The study found that there is a link between CSR and brand promotion and MTC engages in CSR in order to add value to its brand. It is a strategic marketing tool for its product, helps create brand loyalty amongst its customers, creates brand awareness, helps in positioning as well as entrenching the MTC brand amongst Namibia's populace for growth. The study also found out that sport is a means of livelihood, particularly for the sports men and women. Since the sponsorship from MTC was introduced, there has been a lot of improvement in sport as well as in the lives of the footballers, boxers and their families. Sports men and woman are now able to earn from sport and sport is currently a reliable source of income. The study concluded that in order for all companies to invest in CSR the Namibian government should introduce a sports levy to make it mandatory for companies to invest in CSR. The outcome of this study highlights the benefits of CSR as powerful strategy for business to partake in the global sustainable development and well-being of society en University of Namibia Mobile Telecommunication Company (MTC) Corporate social responsibility Sports-based sponsorship University of Namibia Namibia Impact of corporate social responsibilities on sports-based sponsorship: A case study of Mobile Telecommunication Company Namibia Thesisopen.access