Akpabio, EnoMwilima, Fred2020-06-092020-06-092017Akpabio, E., & Mwilima, F. (2017). Students’ reflections from a media literacy and production approach to UNAM Echo: An online training publication. Asian Journal of Business and Management, 5(6), 2321-2802.http://hdl.handle.net/11070/2756In this paper we describe the students’ experiences in the implementation of the first online newspaper, UNAM Echo, produced and managed by media studies. This rewarding experience is in sync with the concept of media literacy as espoused by Brown (1998) and Zettl (1998) which has come to embrace production of traditional and new media content and away from its earlier fixation with critical analysis and appreciation of literary works and effective communication.enMedia literacyTraining publicationUNAM EchoArticle