Garises, Marianne Benita2024-02-132024-02-132022http://hdl.handle.net/11070/3789A thesis submitted in partial fulfilment of the requirements for the degree of master in business administration management strategyAfter two consecutive quarters of a negative growth rate in Namibia’s Gross Domestic Products (GDP), Namibia was technically in a recession by the end of the second quarter of 2016. This study sought to investigate the impact of the economic recession on households buying behaviour at Uis Village between 2016 and 2020. The study adopted an explanatory sequential mixed methods research design. Simple random sampling and convenience sampling techniques were used to select the samples of the study from a population of 75 households. A close-ended questionnaire, and an interview schedule was used for data collection. The data received was analyzed using the SPSS software, Version 26, micro-soft excel and Terreblanche five stage process. The study found that, households at Uis village were negatively impacted by economic recession that occurred between 2016 to2020 to a great extent. The study also established that the impact of the change in disposable income during the economic recession on households buying behaviour at Uis Village was significant. However, when it came to brand preference, the study established that, households at Uis village did not place much importance to brand preference, and therefore it was revealed that their brand preference in relation to their buying behaviour was mostly not impacted upon much during the economic recessionenConsumption patternsHouseholds brand preferenceDisposable incomeGDPBuying behaviourEconomic recessionThesis