An audio-visual rhetorical analysis of Dr Abraham Iyambo's advocacy for the concept - ''Towards free education for all' select="/dri:document/dri:meta/dri:pageMeta/dri:metadata[@element='title']/node()"/>

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dc.contributor.author Scholtz-Kotzee, Alvera Mariana
dc.date.accessioned 2021-08-10T08:24:28Z
dc.date.available 2021-08-10T08:24:28Z
dc.date.issued 2021
dc.identifier.uri http://hdl.handle.net/11070/3059
dc.description A thesis submitted in partial fulfillment of the requirements for the Degree of Master of Arts in English Studies en_US
dc.description.abstract This study offered an audio-visual rhetorical (AVR) analysis of the then Minister of Education and Culture, Dr Abraham Iyambo’s audio-visuals (AVs) on how he advocated for ‘free education for all’ in Namibia. Various government policies and ministers of education have advocated for ‘free education for all’ but arguably they could not promote this goal as much as Dr Abraham Iyambo did. It was only when he became the Minister of Education and Culture in 2010 when ‘free education for all’ came to be advocated for with distinct vigour. The study examined how Iyambo integrated audio-visual rhetoric in his advocacy for ‘free education for all’ in Namibia. It thus investigated how Iyambo employed audio visual patterns (AVP) and related linguistic features in his speeches. The study argues that Iyambo used Burke’s identification theory as a complementary strategy in his audio-visual rhetoric, Cicero’s five canons, and Aristotle’s proofs to persuade the entire education fraternity (audience) to promote this goal. Moreover, the study sought to find out the extent to which Iyambo incorporated other rhetoric devices in his advocacy. The study is the first of its kind to undertake an audio-visual rhetorical analysis of Iyambo’s AVs in his quest to promote the goal of ‘free education for all’ in Namibia. The study adopted a qualitative research approach, and was exploratory in nature. It employed the use of checklists as a data collection tool. Content analysis was used to analyse three videos that were purposively sampled. The symbolic convergence theory (SCT) and the fantasy theme theory (FTA) guided the researcher in the analysis. The findings of the study reflect that Iyambo was an intelligent rhetorician who employed AVPs, trait of linguistic features, Burke’s identification theory, all of Cicero’s five canons, and Aristotle’s proofs in his quest to attain ‘free education for all’ in Namibia. The study concludes that the faculty of rhetoric is of utmost importance in every sphere of life if one must bring about reformation. en_US
dc.language.iso en en_US
dc.publisher University of Namibia en_US
dc.title An audio-visual rhetorical analysis of Dr Abraham Iyambo's advocacy for the concept - ''Towards free education for all' en_US
dc.type Thesis en_US


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