Employee perceptions of Transnamib holdings' financial performance and corporate image
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Date
2014
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Abstract
The overall aim of this study was to assess TransNamib Holdings Limited corporate image and the financial performance results of internal opinion survey. In order to achieve this aim, the following specific objectives were formulated: to determine the relationship between financial performance and corporate image TransNamib Holdings Limited employees have; to recommend relevant strategies that will improve TransNamib Holdings Limited financial performance and subsequently its corporate image. The findings of the study were as follows: 16.1 % of stakeholders indicated that the poor image is caused by dilapidated infrastructures and demotivated workforce at TransNamib Holdings Limited. This situation has demotivated the productivity levels of the people and posed an operational risk. 50% of the respondents articulated that the poor image is caused by management while 20% of the respondents indicated that it is the board which is not responsive to the situation and 20% of the respondents stated that it is the old infrastructure that is causing the decline in financial performance. The remaining 10% of the respondents articulated that this situation is caused by shareholders. It is recommended that an operational audit is conducted in the various TransNamib Holdings Limited operational units in order to address this kind of identity crisis. Promoting good corporate governance is the first step in rehabilitating the poor corporate image. Conducting performance appraisals and setting performance targets for TransNamib Holdings Limited operational units is recommended. Finally, recapitalization of operations and restructuring personnel management practices might provide the needed stimulus to turn the losses into financial gains.
Description
A thesis submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration.
Keywords
Financial performance