Factors influencing clients in choosing insurance companies

dc.contributor.authorMaseke, Bernardus F.
dc.contributor.authorIipinge, Dietilde N.
dc.date.accessioned2022-11-14T12:51:13Z
dc.date.available2022-11-14T12:51:13Z
dc.date.issued2021
dc.description.abstractThe paper was conducted to analyze different factors influencing clients’ choice of insurance companies. Insurance is essential for peace of mind, however, clients should be cautious when choosing insurers to avoid future disappointments. Clients should also be aware of fake agents, misrepresentation of information, fraud and coercion by agents and brokers. The main objective of this paper was to identify the factors that drive clients’ preferences in selecting insurance companies, whilst the second objective was to determine the relative importance of these particular factors (advertising, social and behavioral factors). This paper followed a survey design with questionnaires and 185 randomly selected participants from Keetmanshoop Namibia. The results showed that majority of participants chose insurers as a result of agents/broker persuasion, which is similar to what the majority of other researchers found in previous studies. None the less, 87% of participants are satisfied with their current insurers, leaving 13% unsatisfied and intending to switch to other insurers. In addition findings revealed a positive relationship between client’s relative importance of insurance and factors (social, advertising and behavioral factors).en_US
dc.identifier.citationMaseke, B.F. & Impinge D.N. (2021). Factors influencing clients in choosing insurance companies. Open Access Library Journal, 8(1), 1-1.en_US
dc.identifier.urihttp://hdl.handle.net/11070/3351
dc.language.isoenen_US
dc.subjectInsuranceen_US
dc.subjectPolicyholdersen_US
dc.subjectPreferencesen_US
dc.titleFactors influencing clients in choosing insurance companiesen_US
dc.typeArticleen_US
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