An evaluation of strategy implementation practices at the National Housing Enterprise (NHE)

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Date
2014
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Abstract
The purpose of the study is threefold namely, to do an evaluation of the strategy implementation practices at the National Housing Enterprise (NHE) and to understand what are the current challenges and impeders that are hampering the implementation of the strategic plan as well as to make recommendations on how the implementation of the formulated and approved strategic plan can be improved in order to realise the goals and objectives as stipulated in the strategic plan. This study has applied the empirical research design methods using both primary and secondary data. Secondary data has been obtained from existing available literature and primary data from a case study. Documents such as the annual reports and departmental strategies have been used for this purpose. The study utilised qualitative data gathering techniques by means of focus group discussions and document analysis (research instruments). The study found that NHE does not have a systematic approach to strategy implementation. NHE also do not have a performance management system (PMS) that is link to strategy implementation. The rewards structure is also not link to strategy implementation. The lack of effective communication between the different departments was found to be a barrier to strategy implementation. The study concluded that there is a need for effective communication throughout the organisation that leads to a clear understanding of key roles and responsibilities of all stakeholders including middle managers. It further concluded that there is a need for the establishment of an effective strategic control system. This in turn requires the identification of clear performance targets and measures that deliver long-term value whilst mediating short-term demands. The study recommends that NHE fully implements the balanced scorecard approach.
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A thesis submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration.
Keywords
National housing enterprise
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