Faculty of Commerce, Management and Law

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Browsing Faculty of Commerce, Management and Law by Advisor "De beer, Jesse"

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    Exploring factors affecting the adoption of financial technology services: A case study of Tukondjeni Open Market
    (University of Namibia, 2025) Haukongo, Rosa; De beer, Jesse
    The study focused on exploring factors affecting adoption of financial technology services: a case study of Tukondjeni Open Market. The study employed a constructivist paradigm with an exploratory and case study research design under qualitative approach. The target population for the study was a total of 181 respondents who were Tukondjeni Open Market traders. The study employed purposive sampling, as such the study conveniently interviewed 20 participants for the study’s final sample size. To address the current study’s objectives, open-ended interviews were used. The data were analyzed using thematic analysis. Thematic analysis revealed that the key enablers include the perceived convenience and efficiency of FinTech services, alongside their potential for enhancing transaction safety. However, these positive aspects are counterbalanced by significant barriers, such as security concerns, particularly fears of fraud and scams, technological and infrastructural limitations, and the lack of awareness and understanding about these services among traders. Educational challenges and the compatibility of FinTech solutions with diverse business models also emerged as critical factors. The findings suggest that while there is an apparent readiness and interest among traders to adopt FinTech services, their effective uptake is hindered by a combination of infrastructural, educational, and security-related challenges. Addressing these barriers could significantly enhance the adoption and utility of FinTech services in such informal market settings