Browsing by Author "Unengu, Viola K."

Now showing 1 - 4 of 4
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    An analysis of the implementation of affirmative action policies in Namibia: a case study of the Ministry of Justice
    (2015) Unengu, Viola K.
    The aim of this study was to analyse the implementation of affirmative action policies in Namibia. The study adopted a mixed research design which incorporated both elements of quantitative and qualitative research designs. The quantitative approach method involved the use of a structured questionnaire which was distributed among the employees at the Ministry of Justice. A coded questionnaire was used which enabled ranking of qualitative responses into numerical responses. The qualitative approach involved literature review of empirical studies on affirmative action. Qualitative data was gathered through literature review and the findings from primary research were compared with the findings from secondary research. Qualitative data were also gathered through open ended questions on the questionnaire. The findings from the study suggests that there are numerous challenges in implementing affirmative action in Namibia. The overall implementation of affirmative action programmes has been below satisfactory levels. Not much has been achieved in terms of representation of the previously disadvantaged in management position. However considerable progress has been made through affirmative action and this has resulted in better representation of women in management positions.
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    Customer satisfaction level among online banking customers of First National Bank Namibia (FNB)
    (2022) Unengu, Viola K.; Maseke, Bernardus; De Menezes, Joaquim P.
    Technological advancements have led to conception of new services for the benefit of customer, with online banking being one of such services. The online banking services have been introduced by banks to assist the customers in availing host of banking services comfortably, from any location and without any problems. However, the customer perceptions and attitudes with respect to the adoption of new technologies determine their satisfaction levels. Therefore, the present research was aimed at investigating the customer views regarding satisfaction level towards online banking. The study was conducted among customers (n=30) of FNB Namibia whom use online banking. The main objectives of the study were, to analyse the factors influencing customer’s adoption to online banking in Namibia, to identify the factors limiting the use of online banking by Namibians and to determine the factors that impact customer’s satisfaction level in online banking. In this study the researcher used qualitative research methodology, primary data was used due to the nature of the variable to be generated and the type of population characteristics, there were questionnaires to be answered by the respondents which was based on the research objectives. The study concludes that online banking services at FNB Namibia has a positive impact on customer satisfaction level, as it offers quality services to the benefit of the customers such as convenience, time saving, efficiency, speed and round-the clock availability of online banking services. Namibia, as a country, also stands to benefit from increased online banking usage by virtue of the improved financial inclusion in the economy as regards ease of access, availability and, usage of the formal financial system.
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    Effectiveness of performance management system on employee performance
    (2022) Maseke, Bernardus F.; Unengu, Viola K.; Haufiku, Tuukondjelanee
    The study objectives were, to identify the effectiveness of PMS on employee performances, secondly, to establish whether employees and managers understand the objectives/aims for PMS. Furthermore, to analyses if challenges faced by employees, have an effect on their performances. Finally, to outline possible Solution to the managers. A simple random sample of the 50 participants was selected from the population. Findings indicated employees strongly believe that performance counseling should be introduced in the organization. Furthermore, organization must provide training to employees on managing work balance stress. In addition, employees find it difficult to achieve their goals because no clear career path is provided. Performance feedback needs to be introduced in the organization to identify areas of weakness and strength and offer training where it is necessary. Moreover, the organization needs to introduce a career path based on performance management whereby those that perform better or above their goals get a rewarded. Furthermore, the employees urged management to explain and set clear objectives for individual employees at the beginning of every trimester. This will make it easy for individuals to achieve their objectives.
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    Exploring the adoption of social media marketing among Namibia Stock Exchange listed companies
    (2022) Unengu, Viola K.; Colombo, Elisdanio M.; Maseke, Bernardus F.
    This study focused on examining and understanding the factors that influence the adoption of social media marketing among Namibia Stock Exchanged Listed Companies. The paper undertook an exploratory research design and a qualitative research approach to collect data from a target population of 38 companies of Namibia Stock Exchanged Listed Companies through interviews via zoom meetings, telephonic conversation and emails. It was discovered that companies understand what is social media marketing and its potential with regards to brand image, customer awareness and ease of customer and prospect reach. As per participants interviews, factors such as brand awareness, customer care, customer´s feedback, competitive advantage, financial return in the form of growth in sales, where some of the benefits that social media marketing has brought to their business so that for some companies a social media marketing manager is being taken into consideration as a permanent position. On the other hand, irrespective of what some companies might know about social media marketing, its usage is not part of their marketing strategic objectives. The fear to go through the hurdles of employing new technologies, organisational influences (top management), the competitive environment in which companies operate have a strong influence on the adoption of social media marketing.