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Item Developing a resource-based approach for strategic planning and implementation in the Namibian public sector(University of Namibia, 2023) Moyo, MichaelThe purpose of this study was to develop a resource-based approach for strategic planning and implementation in the Namibian public sector. The constructivist grounded theory design was adopted to collect data from seven directors purposively sampled from twenty three identified directors from twenty-three institutions in the Namibian public sector. Resources are critical to the Namibian public sector strategic planning and implementation processes. However, Namibia faces resource constraints, which affect the development and implementation of its strategies. The study concluded that the resources required for effective strategic planning and implementation in the Namibian public sector are human resources, financial resources and infrastructure. The quality of these resources falls short of the desired standards, with the sector struggling to attract and retain qualified and skilled personnel. The study discovered that the Namibian public sector faces shortages of resources and is unable to sustain supply of resources for strategic processes. The resource-based approach to strategic planning and implementation was developed for application within the Namibian public sector, emphasising consideration of resource quality, quantity and ability to sustain the supply of resources throughout the strategic planning and implementation process. The study recommended linking strategic plans to the resources the institutions have and can create during the strategy cycle. The proposed resource-based approach emphasise importance of resources in strategic planning and implementation while prioritising on quality and quantity of resources allocated to strategic processes. The resource-based approach to strategic planning and implementation would enhance the development of feasible strategies and their implementation towards the achievement of strategic objectives, effective public service delivery and economic development. The limitations of the study were that it relied solely on qualitative data collected from participants purposively selected. The area for further study would be to use quantitative methods to test and evaluate the variables identified statisticallyItem Investigating executive leadership succession planning and implementation in commercial public enterprises in Namibia(University of Namibia, 2023) Muadinohamba, Jeremia LucasA succession plan for executive leadership is critical to an organisation's growth and sustainability. Human resource managers in Namibia are challenged by harsh realities and current conditions for maintaining executive leadership. Commercial Public Enterprises (CPEs) in Namibia must be innovative and create effective executive leadership succession planning and implementation. The study investigated executive leadership succession planning in Namibia’s CPEs. The research adopted a convergent mixed method design in which both qualitative and quantitative data were collected in a single phase, analysed separately, and compared the results if they confirm or disconfirm each other. The primary research objective of the study was to investigate succession planning in executive leadership of CPEs in Namibia. The secondary research objectives of the study were to investigate the factors that influence executive leadership succession planning in CPEs, to determine the effects of the factors that influence executive leadership succession planning in CPEs in Namibia, and to develop an executive leadership succession planning framework for CPEs in Namibia. The study comprised a total population of 210 participants, drawn from 22 CPEs in Namibia. Respondents to the online questionnaire survey were selected through a random sampling technique and a purposive sampling technique was used to select participants for in-depth interviews. Primary data were collected through closed-ended research questionnaires, and an interview guide was used to conduct the interviews. Descriptive statistics were used to analyse quantitative data in which correlation was performed to determine the relationship between and amongst variables of the study. To analyse the qualitative data, a combination of sentiment and content analysis was employed to facilitate the organisation of the unstructured text. This process entailed reading verbatim transcriptions of all interview sessions multiple times to gain a thorough understanding of the meaning and context. The major contribution of this study was the development of the novel Muadinohamba Succession Development Progression Framework, a tool for planning leadership succession in Namibian companies. The secondary outcome of the study showed that executive leadership succession planning and implementation in CPEs is influenced by education, mentoring, training and development. The research indicated that having charismatic executive leadership and utilising a transactional leadership style were deemed significant factors in maintaining the long-term success of an organisation, particularly in relation to fostering a culture of proper succession development. The study recommends further validation in future research of the Muadinohamba Succession Development Progression Framework that emerged from the study as an instrument that can guide the planning and implementation of executive leadership succession planning in CPEs in Namibia. Further research should also be conducted on the effect of executive leadership succession planning and implementation focusing on all levels of the organisation in CPEs in Namibia.Item An investigation into consumer attitudes affecting the adoption of mobile marketing in Namibia(University of Namibia, 2019) Maseke, Bernardus FrancoMobile device technology advances and globalisation have transformed the way the world conducts business and are progressively providing consumers with greater variety, convenience, and affordability. One such mobile technology advancement that has taken the globe by storm is “mobile marketing”. Nonetheless, consumers, especially in developing countries such as Namibia, are deprived of enjoying the benefits mobile marketing has to offer and are more focused on using their mobile devices to interact with friends and family on social media platforms. The Purpose of this study was to investigate how consumer attitudes affect the adoption of mobile marketing in Namibian. In addition, the study sought to determine if the factors identified in the literature also influence consumer attitudes towards mobile marketing adoption in Namibia. This study pursued a positivist research philosophy and explanatory or causal research design since this would not only address the research objective but would also be highly appropriate in revealing new knowledge through hypothesis testing. Survey Research Strategy was suitable for this study in order to investigate the factors affecting consumer attitudes and mobile marketing adoption. This allowed for them to be measured simultaneously and allow for potentially underlying relationships to be examined. The reliability of the scales in the research instrument was tested through Cronbach’s alpha coefficient. In addition, Confirmatory Factor Analysis (CFA) was used to ensure validity. CFA was also performed to determine and confirm the core factors pertinent to the research. Structural Equation Modelling (SEM) was used to perform hypothesis testing and in validating the research model. The study found that all factors (perceived entertainment, perceived informativeness, perceived credibility, and perceived irritation) affect consumer attitudes. The research findings revealed that consumers’ adoption of mobile marketing in Namibia is positively affected by consumers’ attitudes towards mobile marketing. The study concluded with empirical and theoretical contributions, recommendations and future research avenues such as: for marketing managers to develop effective mobile marketing messages and strategies, they must understand the demographics of iii their target audiences. Marketers should invest more time in understanding how consumers evaluate marketing messages they receive on their mobile devices. This could help to determine consumer attitudes towards receiving and reading these messages and would allow for more effective advertising on mobile devices. Novel validated constructs followed by a model for consumer attitudes towards mobile marketing adoption concluded the study as empirical contributions to the science.Item Towards the successful implementation of intervention strategies in three Namibian state hospitals: A deterministic framework(University of Namibia, 2018) Shopati, Abner KukeyingeHealthcare reform is a difficult policy issue that involves complex trade-offs between policy goals, such as ensuring access to high-quality healthcare and keeping public spending at fiscally affordable levels. Namibia, like most emerging economies faces challenges in expanding public healthcare coverage without undermining its fiscal sustainability. Yet, in the wake of the 2008 global financial crisis, developed countries had to undertake fiscal consolidation, which has seen a decline in the flow of donor funds to healthcare in developing countries. With dwindling donor funding and increased public outcry on the deterioration of healthcare delivery systems in Namibia, the Ministry of Health and Social Services had for the first time since independence, to introduce the Health Sector Strategic Plan 2009 – 2013. With this in mind, the aim of this study was to develop a deterministic framework for the successful measurement of healthcare service quality in public healthcare organisations, focusing on the staff members’ satisfaction levels with the 2009 - 2013 strategic decisions implementation in three Namibian State hospitals based in Windhoek (Katutura), Rundu and Oshakati. A quantitative interpretive structural modelling (ISM) approach was used within an action implementation framework (AIF). The AIF is an implementation science approach that played the dual role of providing a hands-on approach to implement strategy and identifying determinants for its evaluation. As such, this study employed three models that complied with the action implementation framework’s dual roles. The EIS model provided the hands on support to the implementing strategy role by retrospectively focusing on the 2009-2013 MoHSS Strategic plan implementation. While, the Enablers, also referred to as the Implementation Success Factors (ISF) model and the Inhibitors, also referred to as the Implementation Failure Factors (IFF) models were used to identify the determinants for its evaluation. The study used primary data from a cross-sectional field survey of 290 staff from the three intermediate state hospitals. The study found 13 effective factors related to four dimensions, which are content of the strategy, contextual, structural, and operational factors. As such, the study concludes that content and context factors are interdependent such that the content of the strategy depends on the strategic context. At the same time, effective implementation depends on the operational factors, which are also influenced by structural factors during the strategy formulation stage. Consequently, the study formulated a research model for the successful measurement of healthcare service quality in public healthcare organisations based on the perceptions of the healthcare staff. The study recommends that the intermediate hospitals should have their own financial management strategies that guide the implementation of national strategies and policies.Item Innovation systems for national economic competitiveness: A comparative analysis of Botswana and Namibia(University of Namibia, 2019) Sifani, John MukelabaiThere is also a growing interest from African policy makers- practitioners on how best to configure their national systems of innovation in their respective countries. Many countries including Botswana and Namibia, have embraced the concept of national systems of innovation into their national policies for science, technology and innovation. The study did literature review on theories, models and characteristics of National Systems of Innovation, including science, technology and Innovation (STI) policies from both countries and how these STI policies drive wealth creation as well as outlining challenges faced in implementing the STI polices, aspects of university industry linkages and role of government in creating an enabling environment. The methodology adopted by the study was Mixed Method research design which was a pragmatic philosophical worldview of explanatory sequential mixed methods that compared Botswana’s and Namibia’s National Systems of Innovation for economic competitiveness. This study presented findings of a comparative analysis of innovation systems for national economic competitiveness for Botswana and Namibia by concluding that, lack of evidence-based STI policies developed with clear implementation plans, weak linkages between industry and higher education institution, including research institutes fragmented systems or nodes of innovation, hampers economic growth and development. Finally, the study recommended for policy cohesiveness that encourages consistency in governance and coordination of science and technology portfolios to promote social innovations, strengthening linkages between governments, higher education institution & industry, support physical infrastructure for research & development, through committing funds for the procurement of equipment needed by scientists and technicians in both countries. The study has both practical and academic importance. Firstly, it provides solutions to questions constantly asked by academic practitioners and policy makers on how to customize the concept of a National System of Innovation, which is modelled on knowledge-based economies to an African situation and how it helps nations gain national economic competitiveness. Secondly, the study contributes to the body of knowledge by generating literature and closing the knowledge gap on the application of the innovation system concept to resource-based economies like Botswana and Namibia.