An assessment of factors affecting the accessibility of e-commerce in the retail industry: Windhoek, Namibia select="/dri:document/dri:meta/dri:pageMeta/dri:metadata[@element='title']/node()"/>

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dc.contributor.author Kalambi, Ruusa Ndinelago
dc.date.accessioned 2024-02-12T12:30:27Z
dc.date.available 2024-02-12T12:30:27Z
dc.date.issued 2022
dc.identifier.uri http://hdl.handle.net/11070/3782
dc.description A thesis submitted in partial fulfilment of the requirements for the degree of master in business administration management strategy en_US
dc.description.abstract E-commerce has created a platform where business transactions are conducted over the internet. E-commerce is used to improve efficiency and productivity in many areas of business, therefore, has received significant attention in many countries. However, its adoption has not been as anticipated in some countries. This study therefore sought to assess the accessibility of e-commerce in Windhoek’s retail industry. The objectives of the study included: to determine the e-commerce models adopted for use in the Namibian retail industry; to understand the present status and trends in accessibility of e-commerce platforms used by Windhoek-based online retail shops; to establish factors that enhance the adoption of e-commerce and Identify factors that hinder the adoption of e-commerce. In terms of methodology, this study adopted a quantitative method and a descriptive cross-sectional research design. The quantitative method was used because it was easier to analyse numeric data from the questionnaires and the study was aiming to establish the relationship between e-commerce models and performance of online channels. A sample size of 63 respondents was selected through non probability consecutive sampling while a sample of 100 customers was selected through systematic random sampling. The data was analysed by use of SPSS software. Descriptive statistics, specifically frequencies, cross tabulation and percentages were used to describe the characteristics of the data which was presented in tables and charts. The findings indicate that although e-commerce was accepted as a mode of shopping in other parts of the world, only a small percentage of it has been adopted in Namibia. Features and services connected to e-commerce significantly influenced consumers’ decisions to purchase online. Trust is established as a critical factor in the adoption of e-commerce due to the high level of uncertainty and risk involved in virtual transactions. This study recommends that retail owners attempt to build trust with their customers by enhancing privacy and securing consumers’ information. Further, that the private sector should help the government and development agencies within Namibia to understand and address the priority challenges faced when it comes to the adoption of e-commerce en_US
dc.language.iso en en_US
dc.publisher University of Namibia en_US
dc.subject E-commerce en_US
dc.subject Internet en_US
dc.subject Technology en_US
dc.title An assessment of factors affecting the accessibility of e-commerce in the retail industry: Windhoek, Namibia en_US
dc.type Thesis en_US


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