Exploring implementation strategies of competitive intelligence in the Namibian telecommunications industry: A case of Telecom Namibia
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Date
2019
Authors
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Publisher
University of Namibia
Abstract
The mam a1m of this study was to explore the implementation strategies of
Competitive Intelligence ofTelecom Namibia. Respondents were drawn from the TN
business headquarters in Windhoek, K.homas Region, who are mainly in different
levels of management. The study used the qualitative design and semi-structured
interviews were used to collect primary data. Using Key Intelligence Topics (KITs),
the study was able to explore the implementation strategies as a framework for CI
implementation in TN. The study found that TN does not make proactive investment
decisions in terms of global expansion and technological competitiveness or global
alliances as telecommunication operators. Furthermore, the study revealed that TN
does not have a formalised CI collection process, and the organisation is faced by
challenges such as the lack of employee training and education, lack of management
support for CI activities in the company, and ineffective CI policies and procedures of
CI processes. The study also found that the main factor that influences CI is when there
is an opportunity for threats. Data revealed that TN applies KITs to make new market
and pricing decisions. The study further established that TN only implements CI
strategies when the new market is risky than the company must research the existing
products and their prices. The study recommends TN to establish a CI unit that will be
funded and nurtured. The study also suggests that management provides enough
support for CI activities
Description
A thesis submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (Management Strategy)
Keywords
Communication Regulatory Authority of Namibia, Business intelligence, Earnings before interest, Taxes, Depreciation and amortisation, Strategic management tool, Telecom Namibia, University of Namibia, Namibia