A study of employees' perceptions of corporate social responsibility management in the Namibian banking industry
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Date
2016
Authors
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Journal ISSN
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Publisher
University of Namibia
Abstract
This study investigated the employees' perceptions of Corporate Social Responsibility
Management in the Namibian Banking Industry. This study addressed the following research
questions: How do the Namibian banking industry employees perceive CSR and what is their
perception of the role of CSR and commitment to community welfare and development?
CSR refers to all of an organisations impact on society and the need to deal responsibly with
the impacts on each group of stakeholders, shareholders, customers, suppliers, employees and
the community.
Secondary data has been obtained from existing available literature and primary data were
collected from survey data. A quantitative (questionnaire) research design was used to collect
different data about the employees and management's perceptions ofCSR.
The study found that the employees' perceptions of corporate social responsibility in the
Namibian banking industry are poor. Employees do not appear to understand corporate social
responsibility and most employees have poor perceptions about CSR and therefore CSR is
not well applied in the Namibian banking industry. On the basis of the results ofthis research,
it can be concluded that most bankers understand CSR as donating or giving back to society
and they fail to understand it as the sustainable usage of scarce resources for future
generations.
The study concluded that there is a need for top management to undertake the internal
marketing of their CSR efforts and to educate middle and junior management and employees
about CSR and its importance to the banking industry and for the future generations.
Adequate training and employee education on CSR awareness should be implemented; the
banks should incorporate CSR strategies into their overall operational and strategic plans of
the bank
Description
A thesis submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (Management Strategy)
Keywords
Employeer's perceptions, Namibian banking industry, Social responsibility management, University of Namibia, Namibia