An investigation into the survival strategies of small and medium enterprises amidst the COVID-19 pandemic in Ohangwena region, Namibia
| dc.contributor.author | Haipa, Victorina | |
| dc.date.accessioned | 2024-05-15T08:52:52Z | |
| dc.date.available | 2024-05-15T08:52:52Z | |
| dc.date.issued | 2023 | |
| dc.description | A thesis submitted in partial fulfilment of the requirements for the degree of master of business administration | |
| dc.description.abstract | The study revealed that many Ohangwena Region (Namibia) SMEs business owners devised many ways to remain afloat in our businesses such as advertising through Facebook, WhatsApp, Tik Tok and others. It was further noted that they resorted for grouping into smaller groups and asking for one transporter to carry their stock from Windhoek. As a survival strategy. This served them transport costs, Covid-19 protocol clearances as well as funds for accommodation and refreshments to and from Windhoek. It was also discovered that networking with other competitors, e-marketing, consulting business gurus, cutting down the staff, introducing short working hours as well as down-sizing their operations ensured their survival during the pandemic. However, despite the strategies employed, it was discovered in the data that some SMEs found it difficult for their businesses to stay afloat. Thus, it impacts on transactions in the market. Various elements affected included restaurants, markets, shopping centres, online transportation and SMEs. It was therefore advised that businesses, particularly such negatively impacted SMEs should explore the use of network communication platforms such as Facebook and WhatsApp, if they are to overcome the supply chain disruption challenges caused by COVID-19 | |
| dc.identifier.uri | http://hdl.handle.net/11070/3824 | |
| dc.language.iso | en | |
| dc.publisher | University of Namibia | |
| dc.subject | COVID-19 pandemic | |
| dc.subject | COVID-19 pandemic | |
| dc.subject | Namibia | |
| dc.subject | Small and medium enterprises | |
| dc.subject | Survival strategies | |
| dc.title | An investigation into the survival strategies of small and medium enterprises amidst the COVID-19 pandemic in Ohangwena region, Namibia | |
| dc.type | Thesis |