The developement of tourism entrepreneurial activities in Namibia
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Date
2012
Journal Title
Journal ISSN
Volume Title
Publisher
University of Namibia
Abstract
For decades entrepreneurship has been recognised as an important contributor to economic
growth and development. The purpose of this paper is to examine the tourism entrepreneurial
activities in Namibia and assess their potential to contribute to the economy. The main
objective is to analyse the development process of tourism entrepreneurial activities in general
and their current weaknesses, opportunities and threats as experienced by entrepreneurs in
Windhoek and Okahandja. With the high unemployment rate being experienced in Namibia,
a solution to this social problem is needed to help alleviate the plight of the unemployed and
underemployed. The results of the survey provide insight into the entrepreneurial operations,
and the challenges thereof. The results show that tourism entrepreneurs are potential
employers in Namibia. The majority of products and services offered are not locally produced,
opening an opportunity for entrepreneurs to diversify the offering and increase their market
share by offering services and products such as traditional meals, clothing and jewellery. The
study concludes that there are benefits for potential entrepreneurs to operate their own
businesses. However, some shortcomings were noted that include lack of training and lack
of awareness of available and affordable training programmes as well as other common and
unique problems faced by these entrepreneurs. The study concludes that measures should
be taken to ensure that entrepreneurs are nurtured and mentored in order to realise their
business success. Furthermore, the study recommends a number of measures to improve
the status quo of entrepreneurs and facilitate growth within the tourism entrepreneurial
activities.
Description
Keywords
The developement, Tourism, Entrepreneurial, Windhoek, Okahandja, Developing
Citation
Kimaro, M. and others. 2012. The developement of tourism entrepreneurial activities in Namibia. Journal for Studies in Humanities and Social Sciences 1(1):63-74