Examining strategy implementation at the Namibian ports authority

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Date
2022
Journal Title
Journal ISSN
Volume Title
Publisher
University of Namibia
Abstract
This study aimed at examining strategy implementation at NamPort for the year 2014 to 2019. This study adopted a mixed -methods approach. The study limits itself to NamPort employees covering a population of 120 participants. A pilot study was done to make strides on validity and reliability. Literature from different analysts was consulted to guide strategy implementation and get managers’ valuable suggestions on their industry. The closed ended questions response of the management staff were analysed with the aid of ATLAS.ti. Qualitative data analysis were presented in tables. Stratified random sampling was utilized to choose the sample sizes for the study. This study was limited to NamPort’s employees and the Board of Directors. The data collection procedure for this study required participants whom in one way or the other formed part of the strategy formulation and/or implementation that NamPort embraced for the period 2014-19. The challenges to the strategic implementation process were noted to be ageing of equipment, staff members' discontent and poor corporate culture. Findings from the study revealed that the strategy implementation at NamPort for the year 2014 to 2019 was influenced by the organisational culture and the legal requirements. The research recommends that NamPort creates a communication plan to address challenges experienced during the strategy implementation process
Description
A thesis submitted in partial fulfilment of the requirements for the degree of master in business administration management strategy
Keywords
Examining strategy implementation, Namibian ports authority
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