Examining effects of organisational communication on lower-level employee performance at Jose Eduardo Dos Santos campus of the University of Namibia
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Date
2023
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Publisher
University of Namibia
Abstract
The purpose of this study was to examine the effects of organisational communication on
lower-level employees’ performance at Jose Eduardo Dos Santos Campus. In addition, it
identified the channels of communication considered by lower-level employees. It also
analysed the benefits of organisational communication on lower-level employee’s
performance. Finally, strategies to enhance the practice of organisational communication
to better the performance of lower-level employees were also determined. Moreover, the
researcher followed a qualitative research approach and adopted the interpretivism
philosophy. The study used the non-probability sampling technique, particularly
judgmental sampling to select a sample of twenty participants from a total population of
sixty lower-level employees. Data was collected using a semi-structured interview guide
making use of open-ended questions. Additionally, thematic analysis was used to analyse
data by coding themes and presented using graphs, tables, and pie charts. The study
findings show that there is a direct and significant relationship between organisational
communication and lower-level employee’s performance as an instrumental factor behind
organisational success. Therefore, the study concludes that organisational communication
allows the institution to obtain a significant result which is unattainable by any standalone
human being. In the final analysis, the study recommends that Jose Eduardo Dos Santos
Campus should maintain organisational communication as it has been proven to influence
employees to better perform their job. The study also recommends for a similar research
can be carried out in other institutions to compare if they face the same challenges and
how the best it can be addressed to enhance organisational performance
Description
A thesis submitted in partial fulfilment of the requirements for the degree of master in business administration: management strategy
Keywords
Effects of organisational communication, Lower-level employee performance, Jose Eduardo Dos Santos campus, University of Namibia, Namibia