Department of Enterprise Development and Management

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Browsing Department of Enterprise Development and Management by Author "Maseke, Bernardus Franco"

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    A contrast of the benefits and challenges of public–private partnerships in land delivery and low income housing initiatives for the City of Windhoek
    (Journal of Business Administration and Social Studies, 2023) Maseke, Bernardus Franco
    The aim of the study was to determine the effectiveness of private–public partnerships on land delivery for housing development. A triangulation research design was used whereby both quantitative and qualitative data were collected in parallel and integrated as information in the final interpretation of the overall results. A sample size of 80 respondents was statically determined and randomly selected from a target population of 120 employees and beneficiaries of private–public partnerships using probability sampling. The study findings revealed that the City of Windhoek’s private–public partnerships model and housing initiatives for low-income earners fell short, in that to date, only a handful of those from the grassroots have benefited. The drawn conclusions were that, although the Triple-P model and housing initiatives were adopted to bridge the ever-widening gap of housing shortage, a need exists to create a community savings interest-earning fund that could enable low-income groups to acquire land and leverage additional government support to build houses. The study concluded that for effective execution of the private–public partnership initiative, monitoring, feedback, and evaluation of the project milestones should be implemented and consistently executed.
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    Social media classifications for impactful marketing
    (African Journal of Marketing Management, 2022) Maseke, Bernardus Franco
    Social media usage and applications are on the upsurge. Marketers must synchronize advertising content, consumer profile and social media applications for impactful advertising. Nevertheless, social media applications proportionally grew in numbers and types giving both marketers and consumers endless options and creating confusion in choice. This study used factor analysis to classify social media into three classifications marketers can use to target consumers during social media marketing campaigns. The study suggested novel practical marketing stratagems for social media marketing practitioners. This study pursued a positivist research philosophy. In particular, an empirical research methodological approach was adopted for this study. The reliability of the scales in the research instrument was tested using the Cronbach alpha coefficient. Systematic random sampling was employed to reach a sample of 355 consumers. A self-administered questionnaire was used to collect data. Structural Equation Modelling (SEM) was used to perform regression analysis in validating the research model. Findings revealed three types of social media exist, formal, informal and entertainment social media. Formal social media being the main social media is influenced by entertainment social media and informal social media. In addition, informal social media platforms are WhatsApp, Twitter Instagram, Facebook, and others. While entertainment social media platforms are YouTube and Snapchat. Future research can focus on social media products for marketing as well as focused social media on age marketing. Future studies can determine the relationships between age versus focused social media usage and product versus focused social media correlations.