Department of Enterprise Development and Management

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Human resource development and dependencies in Namibian NGO'S
(1999) Van Mierlo, Jos
Includes abstract in English
Impact of employee benefits on teacher turnover in the public secondary education system, Namibia
(2007) Shihomeka, Sadrag P.
Over the last 5-10 years, the Namibian government has made positive efforts to improve the benefits and services offered to the teaching professionals in the public school education system. This followed heavy public criticisms about the deteriorating quality of the public education system and of its failure to meet the needs of the society as expected in the education act of 2001. The quality of the public education system suffers from a high rate of teacher turn-over largely benefiting the private sector and other parts of the public sector including some migraqtion to countries abroad. Some of the reasons given in teacher exit inetrviews include: terachers in the public sector are not well remunerated; they are not treated well, or taken care of. As a result of poor working conditions of the teachers, many of the young, educated, capable, experienced and skilled teachers left the education system and the gap is being taken up by poorly educated graduates from both the secondary education system and the tertiary education system
Employee perceptions of Transnamib holdings' financial performance and corporate image
(2014) Nekundi, Veikko
The overall aim of this study was to assess TransNamib Holdings Limited corporate image and the financial performance results of internal opinion survey. In order to achieve this aim, the following specific objectives were formulated: to determine the relationship between financial performance and corporate image TransNamib Holdings Limited employees have; to recommend relevant strategies that will improve TransNamib Holdings Limited financial performance and subsequently its corporate image. The findings of the study were as follows: 16.1 % of stakeholders indicated that the poor image is caused by dilapidated infrastructures and demotivated workforce at TransNamib Holdings Limited. This situation has demotivated the productivity levels of the people and posed an operational risk. 50% of the respondents articulated that the poor image is caused by management while 20% of the respondents indicated that it is the board which is not responsive to the situation and 20% of the respondents stated that it is the old infrastructure that is causing the decline in financial performance. The remaining 10% of the respondents articulated that this situation is caused by shareholders. It is recommended that an operational audit is conducted in the various TransNamib Holdings Limited operational units in order to address this kind of identity crisis. Promoting good corporate governance is the first step in rehabilitating the poor corporate image. Conducting performance appraisals and setting performance targets for TransNamib Holdings Limited operational units is recommended. Finally, recapitalization of operations and restructuring personnel management practices might provide the needed stimulus to turn the losses into financial gains.
An assessment of the viability of merging the consumer education and corporate communications departments of NAMFISA
(2014) Naanda, Johannes
The aim of the study was to investigate the impact of the merger of the Consumer Education and Corporate Communications Departments in the Namibia Financial Institutions Supervisory Authority (NAMFISA). The uncertainty of the merger of the two departments necessitated the research of this kind in order to find out whether the merger of the two departments will be of best interest to the organization. The main objective of the research was to investigate and document the effects of merging the Consumer Education and Corporate Communications departments at NAMFISA. This study is a mixed approach that made use of quantitative and qualitative research which investigates the merger of consumer education department and corporate communications department at NAMFISA. The positivist research strategy was used for the descriptive study that includes the gathering and analysis of quantitative data. The responses to all items were classified and tabulated in different categories using the IBM SPSS 20 software. The coded data was analysed by means of One-Way Anova at significance level of .05 in order to determine the relationship of the variables. The major findings of the research pointed out that, there is much that needs to be done by NAMFISA in order to improve service delivery in terms of the merger of the two departments. Literature review has pointed out the need for the organisation to create employee awareness of the merger of the two departments. With this in mind, much has to be done to ensure efficiency and efficacy of service delivery of the merged departments.
An evaluation of strategy implementation practices at the National Housing Enterprise (NHE)
(2014) Titus, Willem G.
The purpose of the study is threefold namely, to do an evaluation of the strategy implementation practices at the National Housing Enterprise (NHE) and to understand what are the current challenges and impeders that are hampering the implementation of the strategic plan as well as to make recommendations on how the implementation of the formulated and approved strategic plan can be improved in order to realise the goals and objectives as stipulated in the strategic plan. This study has applied the empirical research design methods using both primary and secondary data. Secondary data has been obtained from existing available literature and primary data from a case study. Documents such as the annual reports and departmental strategies have been used for this purpose. The study utilised qualitative data gathering techniques by means of focus group discussions and document analysis (research instruments). The study found that NHE does not have a systematic approach to strategy implementation. NHE also do not have a performance management system (PMS) that is link to strategy implementation. The rewards structure is also not link to strategy implementation. The lack of effective communication between the different departments was found to be a barrier to strategy implementation. The study concluded that there is a need for effective communication throughout the organisation that leads to a clear understanding of key roles and responsibilities of all stakeholders including middle managers. It further concluded that there is a need for the establishment of an effective strategic control system. This in turn requires the identification of clear performance targets and measures that deliver long-term value whilst mediating short-term demands. The study recommends that NHE fully implements the balanced scorecard approach.
Exploring ICT innovation factors among rural youth in Namibia
(2016) Maseke, Bernadus F.
Although innovation in Urban Namibia has been forth coming at a relatively slow phase, a few brilliant ICT innovations have serviced from especially the youth in urban Namibia. However despite the huge innovative potential of young people in rural Namibia, less young people are being innovative in everyday situations requiring innovative solutions. For Namibia to achieve its millennium objectives in becoming a knowledge based industrialized country the youth should become the drivers of innovation. It is against this backdrop that this study employed a quantitative methodology approach to determine the drivers and killers of innovation amongst Namibian youth. Data was collected from a convenience sample of 384 respondents using a self-administered structured questionnaire. Findings exhibit that the ICT Innovation is positively and significantly influenced by Usage of computer, Internet technology and computer technology.
An assessment of in-service training of middle level employee's effectiveness in Manica in the Erongo region
(University of Namibia, 2017) Bundje, Lucia Ndemuningashi; Mugano, G.
This study sought to assess the effectiveness of in-service training of middle level employee effectiveness in MANICA in the Erongo Region. The study was guided by four main objectives: (I) to assessing the level of performance of employee after having successfully completed in-service training programmes at their workplace; (2) to investigate if the lack of training opportunities can caused a decline in employee performance; (3) to establish information systems that can promote in-service training programmes for all employees; and lastly, (4) provide underpinning knowledge and expertise in relation to MANICA 's in-service training programmes. Concurrently, the study followed a qualitative approach and primary data was collected from the middle level employees at MANICA , using a self-administered questionnaire. Collected data was analysed and interpreted using the inductive and deductive method approach, presenting data in graphs, charts and tabular format where necessary. The findings reveal that in-service training is indeed efficiently administered and contributes a significant role in the success of the organisation. The researcher study concludes that in-service training programmes have a positive impact towards employee performance and that organisations should consider making it part of their learning culture, ensuring that all training programmes are well customised to meet all employee training needs
The impact of mobile banking on customer satisfaction: Commercial banks of Namibia (Keetmanshoop)
(2018) Gomachab, Romario; Maseke, Bernardus F.
Technology is a driving force in the global age and is taking over in every way; mobile and internet banking is just a few examples of the ever developing technology advancements. Mobile banking is a new way of banking, as it makes it easier for consumers to access their finances, even from rural/remote areas. For the commercial banks to improve on the current mobile banking services they provide to the consumers they should first find out what the expectations of consumers are and whether they are satisfied with the current services provided by the banks. This study adopted a quantitative design to determine the factors of mobile banking that influences customer satisfaction. Data was collected from a simple random sample of 60 respondents using a self-administered structured questionnaire. Findings uncovered that the majority of the respondents’ were FNB customers, who were/are aged below 25 years and of this respondents’, 57% were female with a high school level of education; they are mostly students with an income of below N$ 5000, whereby they are all registered with mobile banking and were influenced by the mobile banking advertisements. The results also revealed that the most frequently used service is airtime purchases and the least frequently used service is the allocation of funds and that mobile banking services in the Keetmanshoop banking sector has an overall satisfaction rate of 75% is reliable, convenient, cost effective, available on different mobile networks, advertisements are encouraging, service is compatible with mobile devices, income (social aspect of transacting) of respondents influences the usability of mobile banking and mobile banking services are more secure than branch based services.
A normative leadership model to guide organizational transformation of public institutions of higher learning in Namibia
(University of Namibia, 2018) Du Plessis, Davy Julian
The context for this study are the National Development Plans 2, 3, and 4. These are five yearly plans to implement and achieve the objectives and aspirations of Namibia's long-term vision for development, Vision 2030 (launched in 2004). Vision 2030 focuses on eight themes to realise the Namibia's long-term vision and the Harambee Prosperity Plan for Namibia (launched in 2016) sets out the vision of radically improved socio-economic conditions in Namibia. The focus of the study is on these two public institutions of higher learning in Namibia, namely the University of Namibia and the Namibia University of Science and Technology that have embarked on many transformational processes, but do not live up to the expectations vested in them by the Government of Republic of Namibia. The purpose of the study is to discover the perceptions of senior management, academic cadre, governing councils and Student Representatives on these councils on leadership at the two institutions and what factors might support or prevent successful organisational transformation. Various leadership styles are discussed in detail. This study uses a mixed method approach and opts for purposive sampling. The population for this study covers senior, middle and lower management levels of the academic cadre and other relevant informants at both Universities and respondents were the Vice Chancellors, Pro-Vice Chancellors, all Deans and Heads of Department, as well as members of the governing councils and representatives of the Student Representative Councils. The data reveals that the leaders at these two institutions should be business-minded leaders who could lead and manage the limited resources. They should embrace ethical principles, be good listeners, trustworthy and canng for all stakeholders. Furthermore, leaders should have an inclusive approach towards decision-making and an open and inclusive communication approach towards all stakeholders. Such qualities in the most senior academic leaders would enable a successful organisational transformation process at the University of Namibia and Namibia University of Science and Technology that would contribute to the realisation of Vision 2030 for Namibia and Harambee Prosperity Plan for Namibia. Four recommendations are made, namely that leaders at these public institutions of higher learning in Namibia should uphold leadership practices conducive to organisational transformation; leaders should embrace a transformational leadership style; leaders should streamline inclusive decision-making practices to ensure stakeholders take ownership and that the normative leadership model, based on a transformational leadership style, is the most appropriate and should be implemented to guide organisational transformation at the two public tertiary education institutions.
An evaluation of the effectiveness and efficiency of internal financial controls in state-owned enterprises in Namibia: A case study of the Namibia Development Corporation head office projects (Kavango Cattle Ranch and Naute) and regional offices
(University of Namibia, 2018) Ashipembe, Petrus Nuukushu; Matipira Lovemore
The thrust of this study was to evaluate the effectiveness and efficiency of internal financial controls in state owned enterprises in Namibia and this was done within the context of the Namibia Development Corporation. The investigation was done to examine the relationship that exists between internal financial control and financial accountability, and misappropriation of public funds. The investigation was prompted by the increase in public sector scandals and misappropriation of public funds in Namibia. The study employed a single case study research strategy to answer the research problem and the study used only senior executives, employees in the audit department, accounting and administration that were drawn from the organisation's head office in Windhoek, projects offices in Kavango cattle ranch and Naute as well as its regional offices countrywide. The participants were randomly selected. The questionnaire was used as the main research instrument of data collection and the Statistical Package for Social Sciences was employed for analysis. The study results showed that there is a significant positive relationship between financial accountability and fraud detection. According to the results of this study, there is a significant positive relationship between internal financial control and fraud detection, prevention of errors as well as financial accountability on the part of the NDC as an organisation that is owned by the state. Therefore, it was concluded that, state owned enterprises with effective internal financial controls can realise better financial accountability to their stakeholders. It was also established from the study that there was a significant positive relationship between internal financial control and protection of the interests of both the organisation and the employees. Thus, an improvement in internal financial control helps state owned organisations to improve service delivery and avoid a lot of misappropriation of funds. In relation to employees, it reduces the degree to which they may be accused of irregularities. The researcher recommends that state owned enterprises should continue to establish and strengthen their internal financial control systems in a bid to enhance financial accountability. This can be achieved through the implementation of policies, recruitment of competent employees and ensuring there are monitoring and evaluation systems in place
An analysis of the effects of daily subsistence allowances expenditure on the overall budget and service goals of the Ministry of Safety and Security in Namibia
(University of Namibia, 2020) Egumbo, Raimo; Sunde, Tafirenyika
As per the State Finance Act, 1991, to reimburse out-of-pocket expenses for trave I expenses incurred when on work-related responsibilities and to encourage staff to attend professional development activities, the Daily subsistence allowances (DSA) rates had to be established. However, weaknesses in the control of daily subsistence allowances expenditure can cause problems, including distortions of human resource systems, fraud , and misuse by the staffs, which has the potential to affect government's objectives adversely through corruption. The purpose ofthis study was to analyse the effects of daily subsistence allowances expenditure on the overall budget and service goals ofthe Ministry of Safety and Security in Windhoek, Namibia as from the financial year 20 I 0/20 I I to 2015/2016. The analysis of daily subsistence allowances effects on the overall budget identifies the risks of malpractice and fraud and offer suggestions for improvement. The study applied mixed methods. The population size was 174 and the sample size comprised of I 08 respondents. The research instrument used in this study was a self-administered questionnaire, distributed to I 08 respondents. The study found out that, overspending has become the order ofthe day and this is done at the expense of service delivery. There was too much movement of members for the same mission and time. This revealed that there are no proper measures to control the activities when it comes to official missions. Sometimes staffs have created unnecessary missions just to earn extra income to solve their problems, and this harms daily subsistence allowances expenditure and the Ministry's overall budget. In addition to that, the study also found that there was a lack of financial control measures caused by poor management and lack of accountability regarding the use of daily subsistence allowances in the line Ministry. Given the findings of the research, the researcher recommends that theM inistry o fSafety and Security should make a yearly plan for their missions, which the line Minister are supposed to know by the beginning of the year. The Mission Committee must be the one in charge of the planning of the mission, organising, approval and knowing who is travelling while ensuring that people arc rotating fairly. This will help to improve the effectiveness of managing the Daily Subsistence Allowances expenditure
The evaluation on the trend of existence of unauthorized expenditures in central government of Namibia
(University of Namibia, 2020) Dax, Hedwig Marine; Pazwvakawambwa, Lillian
Unauthorised expenditures have been a common dilemma occurring in the central government ofNamibia and other countries. The objective of this study was to examine the trends of unauthorised expenditure, determine the root causes, and propose strategies to reduce this unauthorised expenditure. Unauthorised expenditure patterns by 0 /M/ As were evaluated using descriptive statistics in the form of charts and tables. Trend analysis was based on Auditor-General reports for the period of 2004-2014. Qualitative content analysis included establishment of causes of unauthorized expenditure; controlling and monitoring mechanisms; awareness of policies and regulations and current fmancial systems in use. The study revealed that the unauthorised expenditures were occurring because of non compliance with existing and used acts, policies, laws, rules and regulations. Unauthorised expenditures were caused by dishonesty and disrespectfulness towards the usage of these acts, policies, laws, rules and regulations. Existing acts, policies, laws, rules and regulations should be renewed, amended or else the government introduces other regulations. This could be done through migrating from the existing fmancial framework which is the State Finance Act, 1991 (Act 31 of 1991) with its regulations. Honesty, transparency and accountability should be practiced and promoted in the development and disclosure of financials to make them easier and user friendly. In addition the internal controls already in existence surrounding these unauthorised expenditures need to be adhered to, namely: Virementation, whereby underspending (savings) should be utilised fully to diminish overspending (unauthorised expenditures) in support of proper planning and financial management. It further recommends each 0 /M/ A to develop a monitoring and evaluation policy framework and regularly carry out monitoring and evaluation on financial systems and books.
An evaluation of service quality and challenges faced by the Namibia Students Financial Assistance Fund
(University of Namibia, 2020) Elago, Petrus Uugwanga Tulinane; Saruchera, Fanny
Service quality is the ability of the organization to meet or exceed customer expectations. The late payment of loans to the Higher Tertiary Institutions (HTI's) in Namibia has been a major concern to both students and parents for the past years. HTI's put students in jeopardy when they are not allowed to write their examinations or receive their examination results due to unpaid tuition fees. It is on this basis that the researcher intended to evaluate the quality of service being offered by NSF AF from the viewpoint of students and from NSF AF' s point of view as an institution. The objectives of the study were: to evaluate the customer perceptions of service quality at NSF AF; to determine if customers were satisfied with NSF AF service; to establish the service delivery challenges faced by NSF AF and to identify possible strategies to improve service efficiency at NSF AF. A mixed methodology of qualitative and quantitative was used in order to gain an understanding of underlying perceptions and opinions for staff members and beneficiaries. This study was a combination of descriptive research and exploratory research. A case study research design was adopted and primary data was collected using researcher administered questionnaires from 127 students and 89 NSF AF staff members who were randomly sampled. The study made use of both descriptive and inferential statistics in drawing conclusions from the results. The study found that there was a significant difference between the customers' perception of service quality at NSF AF and service offered by NSFAF. In addition, the study concluded that the majority of students were not satisfied with the service delivered by NSF AF. The study further revealed that internal business processes, IT systems, recovery, policies and procedures were the main internal challenges the fund was faced with. Furthermore, the study revealed that NSF AF had the necessary resources to deliver effective and timely service to customers. The study further concluded that government directives and the economic downturn were the main external challenges that NSF AF was faced with. The study recommends that NSF AF acquires proper IT systems, to train its staff members on customer care and service, disburse student funds timely, improve communication and hire more employees in order to improve and enhance service delivery
The impact of information and communication technology on the profitability of small and medium enterprises
(2021) Maseke, Bernardus F.; Melkisedek, Lusia N.
For the past decades, literature has shown that Information and Communication Technology (ICT) play an important role on the wellbeing of small and medium enterprises. Small medium enterprises acquire a satisfactory amount of benefits from using ICT tools, African countries like Kenya, South Africa and Cameroon show that the use of ICT in SMEs improve communication, promote teamwork, visibility of services since customers can use internet to read on a certain service, competitive advantage and employees are able to work remotely. However the problem is, SMEs are still using traditional tools to stay competitive in the market. With the above mentioned benefits there are certain challenges preventing SMEs from adopting ICT tools in their business such like lack of ICT infrastructure, security concern, lack of finance to purchase ICT tools and time barrier. Therefore, the aim of the study is to analyse the impact of ICT tools on the profitability of SME. A quantitative method was used to collect data in this thesis. The population of the study were registered SMEs in Keetmanshoop, close ended questionnaires was adopted to collected data and computerprogramme called excel was used to present the data in a form of charts and graphs.
Quality improvement training framework adoption at Katutura hospital in Windhoek Namibia
(2021) Maseke, Bernardus F.
In Namibia, most health care facilities have not been yielding good results in response to patients’ health care needs. Health care systems are becoming more complex with paradoxical challenges resulting into inefficiencies due to ever increasing science and knowledge in medicine, which makes it difficult to internalise and understand, as well as to implement certain procedures. The study explored and found that research indicates that total quality management (TQM) and continual quality improvement (CQI) principles can be applied to strengthen a health system to improve its quality. This could be particularly useful in Namibia where people demand basic services and the health service users raise their issues with the Ministry of Health and Social Services (MoHSS). It becomes essential to ascertain the extent to which health care facilities have responded to this call. Against this background, it is important to analyze the responses to QI and QA and how it could be used to develop a framework for quality health care delivery at the health care facilities in Namibia. The main focus of this paper is to identify quality improvement aspects at Katutura Hospital and to develop a quality improvement training framework to empower and equip health professionals with the right knowledge, skills, aptitudes, and behaviours to apply the methods and techniques with the purpose of improving customer service.
Factors influencing clients in choosing insurance companies
(2021) Maseke, Bernardus F.; Iipinge, Dietilde N.
The paper was conducted to analyze different factors influencing clients’ choice of insurance companies. Insurance is essential for peace of mind, however, clients should be cautious when choosing insurers to avoid future disappointments. Clients should also be aware of fake agents, misrepresentation of information, fraud and coercion by agents and brokers. The main objective of this paper was to identify the factors that drive clients’ preferences in selecting insurance companies, whilst the second objective was to determine the relative importance of these particular factors (advertising, social and behavioral factors). This paper followed a survey design with questionnaires and 185 randomly selected participants from Keetmanshoop Namibia. The results showed that majority of participants chose insurers as a result of agents/broker persuasion, which is similar to what the majority of other researchers found in previous studies. None the less, 87% of participants are satisfied with their current insurers, leaving 13% unsatisfied and intending to switch to other insurers. In addition findings revealed a positive relationship between client’s relative importance of insurance and factors (social, advertising and behavioral factors).
Risk management impact on non-performing loans and profitability in the Namibian banking sector
(2021) Maseke, Bernardus F.; Swartz, Eswual M.
The Banking sector has a pivotal role in the development of an economy. It is the key driver of economic growth of the country. Various literature revealed that non-performing loans were one of the causes of the financial crisis in 2007. The rise in non-performing loans has been taken under consideration by many banks in the world, as banks look at different methods on how to reduce non-performing loans. The following study was carried out with the objective to analyze the impact of risk management on non-performing loans in the country and identifying different strategies used around the world that assists banks in battling non-performing loans. The study used the four major commercial banks in Namibia as samples. The study analyzed two theories Agency Theory and Credit default theory. The study used only secondary data to answer the research objectives. The limitations of the study were that the study only looked at non-performing loans of credit risks the banks face. The study was not able to use all the commercial banks as samples to gather data. The strategy of the study was an archival strategy and the study used a qualitative approach. The study found that the Namibian banks experienced an in crease throughout the five years in both profits and non-performing loans. The year 2018 was the non-performing loans of the banks the highest. The study concluded that even though banks have all the risk management systems in place non-performing loans are still increasing.
An investigation into the challenges faced by small and medium enterprises in utilising e-commerce in Windhoek, Namibia
(University of Namibia, 2021) Ashipala, Amenenge Ndeyapo; Muranda, Zororo
The E-commerce industry in Namibia is currently significantly underutilised by the SME sector. It is well established in research undertaken in other economies globally that improved utilisation of e-commerce by SMEs uplifts their perfonnance. This study aims to investigate the challenges faced by small and medium enterprises in utilising e-commerce. The study uses a case study approach with the City of Windhoek as the case. Methodologically the study used a qualitative research method. This study focussed on investigating the extent to which e-commerce is utilised by SMEs incubated by the City of Windhoek as well as their perceived challenges and benefits. The study interviewed eighteen (18) SME owners incubated at the City of Windhoek Bokamoso Incubation centre. Respondents were purposively selected and asked to respond to a set of semi-structured questions. Data collected in the study was analysed using thematic analysis, and the themes that emerged from their responses were discussed and supported with literature. The results suggest that these SMEs are aware of e commerce, and some are already utilising it. Those utilising e-commerce do so because of benefits like international trade, reduced costs, and the opportunity for a high customer base. On the action drivers, SMEs believe that they are driven to adopt e-commerce because of the demand from the market. In addition, they are driven by external parties such as the Ministry of Trade and Industry to use e-commerce. The challenges identified by the SMEs are organisational, financial, technical as well as legal and regulatory. Even though the SME owners understand e-commerce benefits, they are hindered from adopting e-commerce by lack of funds to purchase secured online systems that are not prone to fraud and the regulator's framework surrounding e-commerce in Namibia does not support various online payment methods. The study recommends a drive to implement e-commerce as part of the long-tenn business strategy. Regulatory institutions should also work on providing awareness and ease the regulatory framework surrounding e-payment and the attendant security measures. At policy level, the study recommends financial inclusivity through the number of on-line payment systems that are accessible to SMEs
An investigation into the effects of reward practices on job satisfaction and employee performance in Namibia Post Office
(University of Namibia, 2021) Damases, Faith Vivian Fritzlyn; Acha-Anyi, Paul Nkemngu
The study investigates the effects of reward practices on job satisfaction and employee performance in the Namibia Post Office (NamPost). More specifically, the study aims to determine whether employees are motivated and satisfied with current reward practices. The company has failed to keep up with new Namibia Post Office (NamPost)s and the company also has a high labour turnover. Emphasis is put on reward systems and types of rewards, Maslow's (Hierarchy of needs), Herzberg's Two Factor Theory, Vroom's Expectancy theory, Equity Theory, the Goal Setting Theory and Effort Reward Imbalance. This study was quantitative in nature with the descriptive research design. Disproportionate stratified sampling was used to draw a sample of 80 respondents for the study in categories of clerical, Supervisory and Specialist. The quantitative research falls short of explanations or expressions of respondents and therefore might fail to be conclusive as it might lack certain information. Sampling method may lead to selection of employees that might fail to understand the concept as it requires some appreciation of the concept to answer accordingly. A self-developed questionnaire with structured questions was administered to respondents The study used SPSS as the analysis software and the descriptive statistics and Pearson's cmTelation analysis, Chi-square goodness of fit tests and ANOVA were used to analyze the data and test the relationship between the variables. The findings indicated that reward system contributes to job satisfaction and employee performance. The study urges the organization to improve on the reward system in order to improve on its employee job satisfaction and performance
Exploring the adoption of social media marketing among Namibia Stock Exchange listed companies
(2022) Unengu, Viola K.; Colombo, Elisdanio M.; Maseke, Bernardus F.
This study focused on examining and understanding the factors that influence the adoption of social media marketing among Namibia Stock Exchanged Listed Companies. The paper undertook an exploratory research design and a qualitative research approach to collect data from a target population of 38 companies of Namibia Stock Exchanged Listed Companies through interviews via zoom meetings, telephonic conversation and emails. It was discovered that companies understand what is social media marketing and its potential with regards to brand image, customer awareness and ease of customer and prospect reach. As per participants interviews, factors such as brand awareness, customer care, customer´s feedback, competitive advantage, financial return in the form of growth in sales, where some of the benefits that social media marketing has brought to their business so that for some companies a social media marketing manager is being taken into consideration as a permanent position. On the other hand, irrespective of what some companies might know about social media marketing, its usage is not part of their marketing strategic objectives. The fear to go through the hurdles of employing new technologies, organisational influences (top management), the competitive environment in which companies operate have a strong influence on the adoption of social media marketing.

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