Research Articles (DEDM)

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A contrast of the benefits and challenges of public–private partnerships in land delivery and low income housing initiatives for the City of Windhoek
(Journal of Business Administration and Social Studies, 2023) Maseke, Bernardus Franco
The aim of the study was to determine the effectiveness of private–public partnerships on land delivery for housing development. A triangulation research design was used whereby both quantitative and qualitative data were collected in parallel and integrated as information in the final interpretation of the overall results. A sample size of 80 respondents was statically determined and randomly selected from a target population of 120 employees and beneficiaries of private–public partnerships using probability sampling. The study findings revealed that the City of Windhoek’s private–public partnerships model and housing initiatives for low-income earners fell short, in that to date, only a handful of those from the grassroots have benefited. The drawn conclusions were that, although the Triple-P model and housing initiatives were adopted to bridge the ever-widening gap of housing shortage, a need exists to create a community savings interest-earning fund that could enable low-income groups to acquire land and leverage additional government support to build houses. The study concluded that for effective execution of the private–public partnership initiative, monitoring, feedback, and evaluation of the project milestones should be implemented and consistently executed.
Customer satisfaction level among online banking customers of First National Bank Namibia (FNB)
(2022) Unengu, Viola K.; Maseke, Bernardus; De Menezes, Joaquim P.
Technological advancements have led to conception of new services for the benefit of customer, with online banking being one of such services. The online banking services have been introduced by banks to assist the customers in availing host of banking services comfortably, from any location and without any problems. However, the customer perceptions and attitudes with respect to the adoption of new technologies determine their satisfaction levels. Therefore, the present research was aimed at investigating the customer views regarding satisfaction level towards online banking. The study was conducted among customers (n=30) of FNB Namibia whom use online banking. The main objectives of the study were, to analyse the factors influencing customer’s adoption to online banking in Namibia, to identify the factors limiting the use of online banking by Namibians and to determine the factors that impact customer’s satisfaction level in online banking. In this study the researcher used qualitative research methodology, primary data was used due to the nature of the variable to be generated and the type of population characteristics, there were questionnaires to be answered by the respondents which was based on the research objectives. The study concludes that online banking services at FNB Namibia has a positive impact on customer satisfaction level, as it offers quality services to the benefit of the customers such as convenience, time saving, efficiency, speed and round-the clock availability of online banking services. Namibia, as a country, also stands to benefit from increased online banking usage by virtue of the improved financial inclusion in the economy as regards ease of access, availability and, usage of the formal financial system.
Effectiveness of performance management system on employee performance
(2022) Maseke, Bernardus F.; Unengu, Viola K.; Haufiku, Tuukondjelanee
The study objectives were, to identify the effectiveness of PMS on employee performances, secondly, to establish whether employees and managers understand the objectives/aims for PMS. Furthermore, to analyses if challenges faced by employees, have an effect on their performances. Finally, to outline possible Solution to the managers. A simple random sample of the 50 participants was selected from the population. Findings indicated employees strongly believe that performance counseling should be introduced in the organization. Furthermore, organization must provide training to employees on managing work balance stress. In addition, employees find it difficult to achieve their goals because no clear career path is provided. Performance feedback needs to be introduced in the organization to identify areas of weakness and strength and offer training where it is necessary. Moreover, the organization needs to introduce a career path based on performance management whereby those that perform better or above their goals get a rewarded. Furthermore, the employees urged management to explain and set clear objectives for individual employees at the beginning of every trimester. This will make it easy for individuals to achieve their objectives.
The effectiveness of private-public partnerships in land delivery for low-Income housing development for the City of Windhoek Namibia
(2022) Maseke, Bernardus F.; Liseli, Esther K.
This study sought to assess the effectiveness of the City of Windhoek Public Private Partnership model for land delivery and low-income housing initiatives. To gain in-depth knowledge and understanding of the topic, the research adopted a mixed method approach. A sample size of 80 respondents was statically determined and randomly selected from a target population of 120 employees and beneficiaries of PPPs using probability sampling. The study findings revealed that the City of Windhoek’s PPPs model and housing initiatives for low-income earners fell-short in meeting its objectives against the ever widening housing shortage, notably due to bureaucratic statutory approval processes, a lack and high cost of serviced land as well as high material costs. To date, only a handful of those from the grassroots have benefited. The drawn conclusions were that, although the Triple-P model and housing initiatives was adopted to bridge the ever-widening gap of housing shortage, the houses being built are not affordable to low-income earners. Henceforth, the study recommends that government should provide extended support to the grassroots groups, case in point through subsidized grants or arranged part payments at financial institutions whereby government could cover part of home-loan costs. Finally, effective program execution, monitoring, feedback and evaluation of the project milestones should be enhanced. Originality/Value: In this study we attempted to the effectiveness of private public partnerships in land delivery for low-Income housing development for the city of Windhoek Namibia.
Exploring ICT innovation factors among rural youth in Namibia
(2016) Maseke, Bernadus F.
Although innovation in Urban Namibia has been forth coming at a relatively slow phase, a few brilliant ICT innovations have serviced from especially the youth in urban Namibia. However despite the huge innovative potential of young people in rural Namibia, less young people are being innovative in everyday situations requiring innovative solutions. For Namibia to achieve its millennium objectives in becoming a knowledge based industrialized country the youth should become the drivers of innovation. It is against this backdrop that this study employed a quantitative methodology approach to determine the drivers and killers of innovation amongst Namibian youth. Data was collected from a convenience sample of 384 respondents using a self-administered structured questionnaire. Findings exhibit that the ICT Innovation is positively and significantly influenced by Usage of computer, Internet technology and computer technology.
Exploring the adoption of social media marketing among Namibia Stock Exchange listed companies
(2022) Unengu, Viola K.; Colombo, Elisdanio M.; Maseke, Bernardus F.
This study focused on examining and understanding the factors that influence the adoption of social media marketing among Namibia Stock Exchanged Listed Companies. The paper undertook an exploratory research design and a qualitative research approach to collect data from a target population of 38 companies of Namibia Stock Exchanged Listed Companies through interviews via zoom meetings, telephonic conversation and emails. It was discovered that companies understand what is social media marketing and its potential with regards to brand image, customer awareness and ease of customer and prospect reach. As per participants interviews, factors such as brand awareness, customer care, customer´s feedback, competitive advantage, financial return in the form of growth in sales, where some of the benefits that social media marketing has brought to their business so that for some companies a social media marketing manager is being taken into consideration as a permanent position. On the other hand, irrespective of what some companies might know about social media marketing, its usage is not part of their marketing strategic objectives. The fear to go through the hurdles of employing new technologies, organisational influences (top management), the competitive environment in which companies operate have a strong influence on the adoption of social media marketing.
Factors influencing clients in choosing insurance companies
(2021) Maseke, Bernardus F.; Iipinge, Dietilde N.
The paper was conducted to analyze different factors influencing clients’ choice of insurance companies. Insurance is essential for peace of mind, however, clients should be cautious when choosing insurers to avoid future disappointments. Clients should also be aware of fake agents, misrepresentation of information, fraud and coercion by agents and brokers. The main objective of this paper was to identify the factors that drive clients’ preferences in selecting insurance companies, whilst the second objective was to determine the relative importance of these particular factors (advertising, social and behavioral factors). This paper followed a survey design with questionnaires and 185 randomly selected participants from Keetmanshoop Namibia. The results showed that majority of participants chose insurers as a result of agents/broker persuasion, which is similar to what the majority of other researchers found in previous studies. None the less, 87% of participants are satisfied with their current insurers, leaving 13% unsatisfied and intending to switch to other insurers. In addition findings revealed a positive relationship between client’s relative importance of insurance and factors (social, advertising and behavioral factors).
The impact of information and communication technology on the profitability of small and medium enterprises
(2021) Maseke, Bernardus F.; Melkisedek, Lusia N.
For the past decades, literature has shown that Information and Communication Technology (ICT) play an important role on the wellbeing of small and medium enterprises. Small medium enterprises acquire a satisfactory amount of benefits from using ICT tools, African countries like Kenya, South Africa and Cameroon show that the use of ICT in SMEs improve communication, promote teamwork, visibility of services since customers can use internet to read on a certain service, competitive advantage and employees are able to work remotely. However the problem is, SMEs are still using traditional tools to stay competitive in the market. With the above mentioned benefits there are certain challenges preventing SMEs from adopting ICT tools in their business such like lack of ICT infrastructure, security concern, lack of finance to purchase ICT tools and time barrier. Therefore, the aim of the study is to analyse the impact of ICT tools on the profitability of SME. A quantitative method was used to collect data in this thesis. The population of the study were registered SMEs in Keetmanshoop, close ended questionnaires was adopted to collected data and computerprogramme called excel was used to present the data in a form of charts and graphs.
The impact of mobile banking on customer satisfaction: Commercial banks of Namibia (Keetmanshoop)
(2018) Gomachab, Romario; Maseke, Bernardus F.
Technology is a driving force in the global age and is taking over in every way; mobile and internet banking is just a few examples of the ever developing technology advancements. Mobile banking is a new way of banking, as it makes it easier for consumers to access their finances, even from rural/remote areas. For the commercial banks to improve on the current mobile banking services they provide to the consumers they should first find out what the expectations of consumers are and whether they are satisfied with the current services provided by the banks. This study adopted a quantitative design to determine the factors of mobile banking that influences customer satisfaction. Data was collected from a simple random sample of 60 respondents using a self-administered structured questionnaire. Findings uncovered that the majority of the respondents’ were FNB customers, who were/are aged below 25 years and of this respondents’, 57% were female with a high school level of education; they are mostly students with an income of below N$ 5000, whereby they are all registered with mobile banking and were influenced by the mobile banking advertisements. The results also revealed that the most frequently used service is airtime purchases and the least frequently used service is the allocation of funds and that mobile banking services in the Keetmanshoop banking sector has an overall satisfaction rate of 75% is reliable, convenient, cost effective, available on different mobile networks, advertisements are encouraging, service is compatible with mobile devices, income (social aspect of transacting) of respondents influences the usability of mobile banking and mobile banking services are more secure than branch based services.
Quality improvement training framework adoption at Katutura hospital in Windhoek Namibia
(2021) Maseke, Bernardus F.
In Namibia, most health care facilities have not been yielding good results in response to patients’ health care needs. Health care systems are becoming more complex with paradoxical challenges resulting into inefficiencies due to ever increasing science and knowledge in medicine, which makes it difficult to internalise and understand, as well as to implement certain procedures. The study explored and found that research indicates that total quality management (TQM) and continual quality improvement (CQI) principles can be applied to strengthen a health system to improve its quality. This could be particularly useful in Namibia where people demand basic services and the health service users raise their issues with the Ministry of Health and Social Services (MoHSS). It becomes essential to ascertain the extent to which health care facilities have responded to this call. Against this background, it is important to analyze the responses to QI and QA and how it could be used to develop a framework for quality health care delivery at the health care facilities in Namibia. The main focus of this paper is to identify quality improvement aspects at Katutura Hospital and to develop a quality improvement training framework to empower and equip health professionals with the right knowledge, skills, aptitudes, and behaviours to apply the methods and techniques with the purpose of improving customer service.
Risk management impact on non-performing loans and profitability in the Namibian banking sector
(2021) Maseke, Bernardus F.; Swartz, Eswual M.
The Banking sector has a pivotal role in the development of an economy. It is the key driver of economic growth of the country. Various literature revealed that non-performing loans were one of the causes of the financial crisis in 2007. The rise in non-performing loans has been taken under consideration by many banks in the world, as banks look at different methods on how to reduce non-performing loans. The following study was carried out with the objective to analyze the impact of risk management on non-performing loans in the country and identifying different strategies used around the world that assists banks in battling non-performing loans. The study used the four major commercial banks in Namibia as samples. The study analyzed two theories Agency Theory and Credit default theory. The study used only secondary data to answer the research objectives. The limitations of the study were that the study only looked at non-performing loans of credit risks the banks face. The study was not able to use all the commercial banks as samples to gather data. The strategy of the study was an archival strategy and the study used a qualitative approach. The study found that the Namibian banks experienced an in crease throughout the five years in both profits and non-performing loans. The year 2018 was the non-performing loans of the banks the highest. The study concluded that even though banks have all the risk management systems in place non-performing loans are still increasing.
Social media classifications for impactful marketing
(African Journal of Marketing Management, 2022) Maseke, Bernardus Franco
Social media usage and applications are on the upsurge. Marketers must synchronize advertising content, consumer profile and social media applications for impactful advertising. Nevertheless, social media applications proportionally grew in numbers and types giving both marketers and consumers endless options and creating confusion in choice. This study used factor analysis to classify social media into three classifications marketers can use to target consumers during social media marketing campaigns. The study suggested novel practical marketing stratagems for social media marketing practitioners. This study pursued a positivist research philosophy. In particular, an empirical research methodological approach was adopted for this study. The reliability of the scales in the research instrument was tested using the Cronbach alpha coefficient. Systematic random sampling was employed to reach a sample of 355 consumers. A self-administered questionnaire was used to collect data. Structural Equation Modelling (SEM) was used to perform regression analysis in validating the research model. Findings revealed three types of social media exist, formal, informal and entertainment social media. Formal social media being the main social media is influenced by entertainment social media and informal social media. In addition, informal social media platforms are WhatsApp, Twitter Instagram, Facebook, and others. While entertainment social media platforms are YouTube and Snapchat. Future research can focus on social media products for marketing as well as focused social media on age marketing. Future studies can determine the relationships between age versus focused social media usage and product versus focused social media correlations.

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